Friday, July 10, 2009

The "Birthplace of Cool"

Bono writes:

This is a country whose music of choice is jazz; a country that long ago invented a genre called highlife that spread across Africa — and, more recently, hiplife, which is what happens when hip-hop meets reggaetón meets rhythm and blues meets Ghanaian melody, if you’re keeping track (and you really should be). On a visit there, I met the minister for tourism and pitched the idea of marketing the country as the “birthplace of cool.” (Just think, the music of Miles, the conversation of Kofi.) He demurred ... too cool, I guess.

Quietly, modestly — but also heroically — Ghana’s going about the business of rebranding a continent. New face of America, meet the new face of Africa.

Ghana is well governed. After a close election, power changed hands peacefully. Civil society is becoming stronger. The country’s economy was growing at a good clip even before oil was found off the coast a few years ago. Though it has been a little battered by the global economic meltdown, Ghana appears to be weathering the storm. I don’t normally give investment tips — sound the alarm at Times headquarters — but here is one: buy Ghanaian.

1 comment:

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